We don’t just make mascots visible. We help them become characters that connect, inspire, and build culture.
Through collaborations across brands, youth creatives, and communities. We bring mascots to life with meaning, not just marketing.

We don’t just make mascots visible. We help them become characters that connect, inspire, and build culture.
Through collaborations across brands, youth creatives, and communities. We bring mascots to life with meaning, not just marketing.


Unlocking Mascot Potential
The Mascot Club is where mascots come together, going beyond branding, becoming powerful tools for connection, creativity, and shared impact.
Creative Launchpads
We give young animators, dancers, and storytellers a platform to shine, turning passion into purpose and real-world opportunities.

Characters That Unite
We believe Mascots can go beyond brands. They could become shared symbols that inspire connection, pride, and purpose across communities. Be our Community Partner.
Brand Mascots & Community Partners
The Wow Movement
Youth & Local Creatives
Our Character-Driven Ecosystem
We bridge brands and emerging creatives, using mascots as a launchpad for youth to imagine, aspire, and make impact through storytelling.
Our Character-Driven Ecosystem
The Mascot Club & Community Partners
The Wow Movement
Youth & Local Creatives
We bridge brands and emerging creatives, using mascots as a launchpad for youth to imagine, aspire, and make impact through storytelling.
Mascot Club by The Wow Movement
An exclusive community for brands to collaborate on projects and be inspired to champion social causes through their mascots.
Community Projects
15+
20+
Brand
Collaborations
Public
Reach
100+
50+
Youth
Engagements
Impact we’re building towards, with You!
The Dawn Sentinel Initiative
A movement to grow more real life opportunities for creatives to showcase their talents proudly, through a civic icon.
Animation
Contest
1
5+
Live Performances
Partner
Support
Gov
50+
Portfolio
Pieces
For Youths & Local Creatives
-
Bring iconic characters to life through your creative passion.
-
Get real-world experience working with major brands.
-
Build a professional portfolio that makes a social impact.
For Brands & Community Partners
-
Achieve authentic social impact through character-led storytelling.
-
Connect with the next generation of creative talent.
-
Fulfill ESG & CSR goals with your character.
A Movement
Greater Than One
Impact we’re building towards, with You!
The Mascot Club by The Wow Movement
An exclusive community for brands to collaborate on projects and be inspired to champion social causes through their mascots.
15+
20+
15+
20+
Community Projects
Brand Collaboration
50+
50+
100k+
100k+
Youth Engagements
Public Reach
15+
50+
20+
100k+
15+
50+
20+
100k+
Community Projects
Youth Engagements
Brand Collaborations
Public Reach
The Dawn Sentinel Initiative
A movement to grow more real life opportunities for creatives to showcase their talents proudly, through a civic icon.
1
5+
1
5+
Animation Contest
Live Performances
50+
50+
Gov
Gov
Portfolio Pieces
Partner Support
A Movement Greater Than One
For Youths & Local Creatives
Bring iconic characters to life through your art, dance, and stories.
Get paid, real-world experience working with major brands.
Build a professional portfolio that makes a social impact.
Have a voice in shaping your community's identity.

To establish a globally recognized, community-led platform that culminates in an
Our Big Dream
International Mascot Festival
right here in Singapore, celebrating connection, creativity,and the universal power of characters.
For Brands & Community Partners
For Youths & Local Creatives
-
Bring iconic characters to life through your creative passion.
-
Get real-world experience working with major brands.
-
Build a professional portfolio that makes a social impact.
-
Achieve authentic social impact through character-led storytelling.
-
Connect with the next generation of creative talent.
-
Fulfill ESG & CSR goals with your character.
The Wow Movement
Connecting Communities. Empowering Youth. Giving Characters a Purpose.
Contact Us
Join Us
For Youths & Local Creatives
Bring iconic characters to life through your art, dance, and stories.
Get paid, real-world experience working with major brands.
Build a professional portfolio that makes a social impact.
Have a voice in shaping your community's identity.
right here in Singapore, celebrating connection, creativity,
and the universal power of characters.
Contact Us
Join Us

International Mascot Festival
right here in Singapore, celebrating connection, creativity,and the universal power of characters.
Our Big Dream
To establish a globally recognized, community-led platform that culminates in an
For Brands & Community Partners
For Youths & Local Creatives
-
Bring iconic characters to life through your creative passion.
-
Get real-world experience working with major brands.
-
Build a professional portfolio that makes a social impact.
